On en apprend un peu plus sur la stratégie qu’Olympus entend mener sur les cinq prochaines années… Trois documents pdf très détaillés, sont à télécharger : ici, ici et là. Les passionnés de marketing, vont se régaler !
Extrait qui ne nous dit pas encore si Olympus envisage de se lancer dans le Full frame… Mais qui pourrait nous mettre sur la voie : « Further contraction of DSLR and other digital camera markets, need to transition from value and price focused mass-marketing approach to respond to needs of core users and provide them with unique value at appealing prices. ( … )
1) Focus on specific group of customers: Further contraction of DSLR and other digital camera markets, need to transition from value and price focused mass-marketing approach to respond to needs of core users and provide them with unique value at appealing prices. Establish a unique brand position that provides value accepted by a specific group of customers, even if that group may be small
2) Expand to other markets: “the Imaging Business will address the changing and contracting digital camera market while examining means of utilizing the technologies and resources of the business in other businesses”
3) Focus on High End products: “Achieve competitive edge of systems with regard to primarily OM-D and Pro-Lens system and keep contributing as a driver of Company wide technology“
A mettre en perspective avec notre article d’hier soir : Sigma : pas de développements spécifiques au Micro 4/3.
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